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Graphical User Interface Design

When a user interface is on a graphic display, there is a visual design effort to create a look and feel that supports the brand, user experience and standards. This includes colors, typography, shapes, and styles.

First impressions make a difference

Our sense of sight is typically the predominant source of information during first encounters with something. This is because we can usually see things before we can smell, hear, touch or taste them. Vision is so powerful that we are able to make very deep assumptions about what to expect when our other senses are engaged.

A graphical user interface is not exempt from this. If the interface looks complex or unappealing, there is an increased probability that users will be negatively biased on how usable it is and that will affect their actual use. In addition to creating bias, visual design has a direct effect on usability as users bring existing mental models they have developed in the past to new experiences. These need to be understood and reinforced in both visual and user experience designs where possible and beneficial.

The visual design is the ‘skin’ or ‘window dressing’ on the underlying framework defined in the wireframes. Color palette, shapes, styles, iconography and patterns are all carefully balanced to create a theme that when used consistently, supports predictability and user comprehension through visual stimulus.

Visual design is a highly subjective aspect that encounters competing personal preferences. As such, it is not uncommon to have several rounds of iteration on design concepts at each phase.

The Eclipse user interface design process includes fully documented interactive behavior, layout, typography, and branding. These artifacts, along with all visual design assets, are created to meet the specific needs of your product management and development teams.

 

Graphical User Interface Design Process
1
Phase 1
Definition & Discovery
Research client existing product line and competitive landscape for what is appealing or not. Research regulatory body requirements and standards where applicable.
2
Phase 2
Strategy & Ideation
Working with the client marketing and branding teams, various color palettes are created that will be used throughout the design. Define typography including interactive styling. Create iconography as needed. Create visual design assets for interface elements that will not be coded. Using wireframes, create concepts that depict different views and states for evaluation.
3
Phase 3
Evaluation & Refinement
Review concepts and make refinements visual design to reflect the desired changes and implement other details such as shape refinement for buttons, containers, typography, iconography and other elements. This is a highly subjective process and may have several rounds.
4
Phase 4
Finalization & Handoff
Update style guide and wireframe annotations with visual design attributes, asset identification, iconography and typography. All artifacts and documents are finalized and processed for transfer.
The Eclipse Process
How we work
1
Phase 1
Planning & Research
Strategic in nature, this phase focuses on estimation and projections while at the same time performing necessary research. We study the big picture to make sure we have a complete understanding of what will make your project successful.
2
Phase 2
Concept Development
Ranging from sketches and wireframes to 3D printed models, this phase is where the output of the research and planning is realized into concepts of varying fidelity that support testing and verification.
3
Phase 3
Refinement
Then we focus on the small details - the critical elements that turn a good idea into a profitable business opportunity are refined using the feedback and test data collected in the development phase.
4
Phase 4
Finalization & Delivery
At this point all documentation is finalized and locked down. Then all artifacts are prepared for transfer to the client.
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